Sioux City Ford Lincoln was established in 2004 when the Rydell Company purchased Team Ford. The Rydell Company was started by Leonard Rydell in 1946 in Grand Forks, ND. Leonard had a passion for developing people and soon began purchasing Dealerships so that he could place talented people at the helm and allow them to set aside some of their work effort as "equity" in the Dealership. Many of those talented personnel were then given the opportunity to purchase their location using that equity and become independent businessmen and women. There are over 85 such Dealerships in the United States at this time. Robbie Brooks is our very own success story and is now the sole owner of Sioux City Ford Lincoln, completing his purchase of the Dealership in late 2014 and now employs about 100 people between the Dealership and ABRA Auto Body.
We believe our values bring success to our business and the personal lives of our employees:
The Value of Honesty and Integrity - All decisions are to be made with integrity. Leadership sets great examples for others to follow, expecting as much from yourself as others.
The Value of Individual Responsibility - We are responsible to satisfy the needs of our customers for all of our products and services.
The Value of Unconditional Dedication to Excellence - There is no place for mediocrity and half-hearted efforts.
The Value of Cooperation and Communication - Close, mutual support of one another is a fundamental tenet of ours.
The Value of Our People - We have nothing of greater value than our people. We respect the uniqueness of every individual and build a team of confident, creative members possessing a high degree of initiative, self-respect and self-discipline.
The Value of Ongoing Improvement - We don't accept status quo, we provide the opportunity for personal, professional and organizational growth within our company.
The Value of Being a Good Community Citizen - We give willing to and are actively involved in the support of Siouxland. Sioux City Ford Lincoln generously supports organizations such as Susan G. Komen, Children's Miracle Network, in partnership with Lincoln Motor Company we participate in Driven to Give, and with Ford Motor Company's Drive 4 UR School and Community, Ponca Rodeo Association, Morningside College, Morningside Little League and many other local sports organizations. We partner with Lucky Leprechauns for Kids for a Toy & Coat Drive annually, we have been known to jump in a car seeking out our customers to fill their tanks at local gas stations for Full Tank Friday's, hosting the annual Siouxland Car Show and donating all proceeds to CSADV, we provide oil change and platinum detail certificates for local fundraisers. In other words…we love Siouxland!
As a locally-owned car store, service and collision center, we have re-imagined the auto purchase experience to put our customer's first. We provide a relaxed shopping experience, affordable financial solutions, real cash value for their trades, dependable service on their schedule, a 5-day money back guarantee on most pre-owned vehicles, and our Best Price clearly marked on every new and used vehicle.
